Lululemon Has Next Gen's Top Health/Wellness Mindshare -- But They'll Spend More On Food - MediaPost

Build Your Exclusive Sports App

订阅即可阅读我们发布的每一篇 Research Intelligencer 文章,以及独家每日新闻通讯,完整访问 The MediaPost Cases,并优先获取首席编辑 Joe Mandese 的研究和每日见解。### 健康与保健。# 露露柠檬在年轻一代中拥有顶尖的健康/保健心智份额——但他们会在食品上花费更多。根据 Cafeteria 的报告,运动休闲是年轻一代(Alpha 和 Gen Z)消费者中具有决定性的健康/保健品牌类别。Cafeteria 是一个通过奖励换取年轻人实时见解的平台。在被要求说出与健康和保健相关的特定品牌时,36% 的参与者提到了运动休闲品牌,其中以露露柠檬和 Alo 为首。然而,在拥有 300 美元的健康与保健预算,且不考虑品牌名称的情况下,Z 世代。寻求接触 Alpha 和 Gen Z 消费者——尤其是女性——的健康与保健品牌营销商可能需要避免。在被要求说出一个他们信任的健康和健身领域的创作者时,22% 的人。

  • Calvin Carlo
  • August 13, 2019
Seize the golden morning hours and start a vibrant day

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    Lorenzo Peterson
    August 15, 2019 01:25 PM
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    August 15, 2019 05:44 PM
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    August 16, 2019 03:44 PM
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      Lorenzo Peterson
      August 17, 2019 01:25 PM
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